Veloxy

JANUARY 23, 2024

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. It brings the brand to life in physical venues such as retail outlets and events, building a personal rapport that fosters brand loyalty.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

MAY 11, 2015

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. She'll cover topics from product-market fit, to strategic learnings, to marketing recommendations.

Follow-up 67

Follow-up Event Production Campaign Strategize 67

Hubspot

OCTOBER 5, 2017

Leads or prospects, the end goal is the same: Nurture potential customers until they buy our product or service. Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints. Closed-won: When the buyer purchases a product or service from the sales rep. Goal: Determine quality of lead.

Technique 101

Technique Prospecting Objectives and Key Results Cold Call 101

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. That means offering access to information about products and services online is essential in this environment. Customers are educating themselves before contacting company salespeople. See examples of martech stacks here.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Hubspot

APRIL 1, 2019

What if the campaigns you're working on this month were still generating leads for you six months later? The content you're creating now shouldn't only consider your current campaigns and goals; it should also be optimized to generate leads months and years into the future. That's a pretty nice spot to be in, don't you think?

Lead generation 78

Lead generation Engineering Promote Real Estate 78

Hubspot

AUGUST 1, 2018

Think about it: If you called a company yesterday to report a defect in something you ordered, and then you chat them the next day about needing return instructions, you'd expect the person you're talking with to have access to previous interactions and know which product you’re sending back. Source: Forbes.

Conversion 78

Conversion CRM Cross-sell Technology 78

Heinz Marketing

OCTOBER 29, 2018

How do we make sure we’ve got 2000, 3000, 5000 people in the room because what’s really happening is you think about the spring or you think about the fall, especially if these are marketing events, there has never been more competition than there is today. I’m having a lot of fun with that. Laura: Yeah, absolutely.

Pipeline 64

Pipeline Networking Sales B2B 64