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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. It brings the brand to life in physical venues such as retail outlets and events, building a personal rapport that fosters brand loyalty.

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7 Speakers You Won't Want to Miss at #INBOUND15

Hubspot

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. She'll cover topics from product-market fit, to strategic learnings, to marketing recommendations.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

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Virtual events: The ultimate marketers’ guide

Martech

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. That means offering access to information about products and services online is essential in this environment. Compelling and successfully promoted sessions are the typical drivers of attendance.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

Your thoughtful email lay forgotten under a pile of spam and promotional messages. Chat interfaces can record data that can then be used to optimize for better customer interactions, product improvements, more helpful content, and more. And success wasn’t just about getting people to register for the live event. Source: Forbes.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. What if the campaigns you’re working on this month were still generating leads for you six months later? The Long Term Impact of SEO on Lead Generation. What about three years later?

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

How do we make sure we’ve got 2000, 3000, 5000 people in the room because what’s really happening is you think about the spring or you think about the fall, especially if these are marketing events, there has never been more competition than there is today. I’m having a lot of fun with that. Laura: Yeah, absolutely.