Veloxy

JANUARY 23, 2024

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Product Sampling & Demonstrations Product sampling and demonstrations remain reliable strategies in a field marketer’s arsenal.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

MAY 11, 2015

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. She'll cover topics from product-market fit, to strategic learnings, to marketing recommendations.

Follow-up 67

Follow-up Event Production Campaign Strategize 67

Salesforce

JUNE 7, 2023

A microsite is usually a one-page, standalone site that focuses on content for a specific purpose, such as an event, product launch, or engagement strategy. This clarity ensures that users understand the value proposition of your product. What makes microsites so successful and strategic is their simplicity.

Strategize 52

Strategize Pitch Launch Contract 52

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. That means offering access to information about products and services online is essential in this environment. Compelling and successfully promoted sessions are the typical drivers of attendance.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Lead generation 78

Lead generation Engineering Promote Real Estate 78

Hubspot

AUGUST 1, 2018

Your thoughtful email lay forgotten under a pile of spam and promotional messages. Chat interfaces can record data that can then be used to optimize for better customer interactions, product improvements, more helpful content, and more. And success wasn’t just about getting people to register for the live event. Source: Forbes.

Conversion 78

Conversion CRM Cross-sell Technology 78

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. At HubSpot, we’ve discovered that 90% of the new leads we generate each month actually converted on offers that we didn’t create or actively promote that month. What about three years later?

Lead generation 78

Lead generation Engineering Real Estate Promote 78