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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

I’ve been doing some of those around the country, getting some CMOs together to talk about Sales Pipeline, talk about how to create more predictable Sales Pipeline production. The given that you’re going to be able to do the seamless execution and have the amazing production and get Magic Johnson on the stage.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

Your thoughtful email lay forgotten under a pile of spam and promotional messages. Context means gathering, storing, and making accessible customer data — from recent orders to visits to pricing pages to their job title. Once users accepted, they answered questions about their age, makeup preferences, and favorite products.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. At HubSpot, we’ve discovered that 90% of the new leads we generate each month actually converted on offers that we didn’t create or actively promote that month. What about three years later?