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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Product Sampling & Demonstrations Product sampling and demonstrations remain reliable strategies in a field marketer’s arsenal.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. You guessed it!

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Virtual events: The ultimate marketers’ guide

Martech

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. That means offering access to information about products and services online is essential in this environment. Compelling and successfully promoted sessions are the typical drivers of attendance.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

Your thoughtful email lay forgotten under a pile of spam and promotional messages. Chat interfaces can record data that can then be used to optimize for better customer interactions, product improvements, more helpful content, and more. It’s easy to ignore or it can be the start of an endless game of phone “tag”. Source: Forbes.