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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. A year later, Netflix is still working to improve advertisers’ experiences. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

User Experience 113
User Experience Manufacturing Sports Engineering 113
article thumbnail

Could happy advertisers be the key to connected TV success? by MNTN

Martech

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. A year later, Netflix is still working to improve advertisers’ experiences. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

User Experience 93
User Experience Manufacturing Sports Engineering 93
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