Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 128

Retail X-functional Launch Non-Profits 128

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

AUGUST 5, 2021

monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. This could include recording that behavior in a CRM or performing a specific action, such as sending an email or adding a contact to a new ad campaign. Conclusion.

CRM 143

CRM Contact Consult X-functional 143

SaaStr

OCTOBER 29, 2019

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X.

Price 40

Price X-functional Cross-sell Growth 40

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. All users have equal access to information and functionality. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Active campaigning works. Prioritise impact over speed. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103