Martech

JUNE 26, 2025

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. Marketing should have stepped into a larger strategic role as revenue movements evolved. subsidiary.

GTM

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. The charter at Zapier is focused on product positioning (messaging and storytelling), merchandising their product (pricing and packaging), product launches, and GTM strategy. Then, you build campaigns to move each step, bit by bit.

Go To Market

Hubspot

JULY 14, 2015

1) Use Tailor-Made Pages for Custom Campaigns. Write your campaign copy first, then design an experience to communicate it visually. Is is technically sales? Launching customers are those who have finished a trial but have been with us for four months or less. Check em’ out below. NSAMCWADLP: Never.

Conversion