Heinz Marketing

AUGUST 30, 2022

Reddit’s published best practices encourage broad ad campaigns targeted based on interest categories. The better way is to target your Reddit campaign based on specific communities–subreddits–and to retarget. However, this isn’t the right approach for targeting tech personas in this case. Choosing communities.

Mechanical Engineering 104

Mechanical Engineering Campaign B2B Consult 104

The Lost Book of Sales

DECEMBER 30, 2021

Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. Throughout the campaign he will find himself forced to make a whole series of decisions as situations arise which no one was able to predict.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98

Heinz Marketing

JULY 30, 2018

million dollars or whatever on this particular campaign. You studied mechanical engineering in college. Just kind of curious as to hear how did you make the move from mechanical engineering into B2B marketing? Chandar P: That’s a good question. And you’ve got to be good at both, right?

Pipeline 41

Pipeline Mechanical Engineering Cross-sell B2C 41