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This day in search marketing history: January 9

Search Engine Land

2020: Bing would appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories. 2013: The new APIs let you search for top stories in real time over the Bit.ly URL network. 2008: Google mapped the results of the New Hampshire U.S. by Gus Spathis.

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. But what if your campaign had all those things. In New Hampshire, for example, there are 10 stores.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Goals should be attainable and not favor certain sellers’ abilities or networks over others. While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork. Impossible odds Setting goals that are too high or too low can demotivate your team.