Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
Hubspot
AUGUST 3, 2010
Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel). Nail down the key messaging on user personas and product positioning; this is the foundation of all your marketing efforts, content, prioritization.
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