ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 24, 2017

The future seems to belong to those moving far past myopic CRO practices and into the strategic and universal realms. research, data analysis, UX, psychology, copywriting, design and many more skills).”. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g.,

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Three strategic mental models for conducting and applying research: “Knowing the name of something is not the same as knowing something.”

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90