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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Brand ambassadors. Affiliate marketing. Product reviews.

Niche 128
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How the YouTube algorithm works: What marketers need to know

Search Engine Land

Mitchem points out: “Find something in your industry, in your niche that gets a lot of attention. ” Once you’ve got your video, Mitchem suggests thumbnail templates will improve click-through rate. Help loyal viewers spot your video in a busy space and improve your click-through rate.

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Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. If your product is an info-product, you can dive into reviews of books and ebooks in that niche. A way to increase engagement over display ads.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Growth 113
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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. But, today, most of these companies have agency partner programs. in this rapidly changing space."

Clients 72
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ). Blogging also establishes niche authority and places prospects within your sphere of influence. Original research: Commissioned for industry consumption. What is the conversion rate of email marketing?