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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares). Manual lead scoring example Another example is a consulting company that leverages a manual tool customized to its needs by creating its own criteria.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. Another, slightly more recent, study claims that 59% of people still consult friends and family for help with a purchase decision. That said, don’t delete negative reviews. Image Source).

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Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

We were thrilled this last time to be able to talk to Alli McKee , Founder and CEO at Stick who has a Bachelors from the University of Virginia in studio art. Our guest today, she has a Bachelors from the University of Virginia in studio art. She has an MBA from Stanford. Today is no different. She has an MBA from Stanford.