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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH).

Retail 123
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Today, people have everything they need to make their minds up at their fingertips. most commonly popped up. From there, I read case studies on the company blog before eventually signing up. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ That led me to a page on the Otter.ai

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. There’s no way around it, it still sucks[.] higher customer lifetime value. image source.

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. There’s no way around it, it still sucks[.] higher customer lifetime value. image source.

Customers 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. There’s no way around it, it still sucks[.] higher customer lifetime value. image source.

Customers 105
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. There’s no way around it, it still sucks[.] higher customer lifetime value. image source.