Omnichannel Marketing: 7 Examples to Improve Customer Experience
ConversionXL
JULY 21, 2022
Omnichannel marketing is the combination of offline and digital marketing channels to create a consistent customer experience at every touchpoint and every stage of the buyer’s journey. As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”.
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