Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers.

B2B 117

B2B X-functional Pitch Click Through Rate 117

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JULY 29, 2020

Yet the data backs this up. Yes, Google and Amazon’s search functions are not the same. Click-through rate is a proxy for relevance. If no one is clicking your link on Google or Amazon, that’s a sign that you’re not relevant—either because the content visible on the SERP isn’t compelling (e.g.,

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Veloxy

SEPTEMBER 28, 2021

Sales reps and managers are frustrated by the fact that today’s average cold email response rate is a lousy 1%. You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. You can read up on how to identify spam mail here. Sign me up. What is Cold Email?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. 60-80% open rates and click through rates. Dropbox: first achieved growth through virality. Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111