article thumbnail

Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc. Why pay attention to the creator economy?

Niche 137
article thumbnail

When “Free” Converts (and When It Doesn’t)

ConversionXL

As CityLab put it , “We gravitate towards the free choice, regardless of its intrinsic value.”. The variation with “Free Demo” emerged as a winner with an increase of 99.42% in the click-through rate. They tested both deliverability and click-through-rate and the results were interesting.

article thumbnail

The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. The post The Conversion Rate that Actually Matters in Mobile Apps appeared first on ConversionXL. At first, click through rate was key.