Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Exclusive product launches. Guest blogging.

Niche 125

Niche Negotiate Legal Contract 125

Salesforce

APRIL 1, 2022

WebPT is a rehab therapy software platform that provides electronic medical record services for more than 80,000 healthcare professionals around the country. The company used a strategic partnership between sales and marketing to launch its ABM success. Launch and test new features internally before going live.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Where your product or service fits into the market. Marketing strategy. Positioning. Target audience.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149