Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Don’t forget the legal bits.

Niche 136

Niche Negotiate Legal Contract 136

Salesforce

APRIL 1, 2022

WebPT is a rehab therapy software platform that provides electronic medical record services for more than 80,000 healthcare professionals around the country. The company used a strategic partnership between sales and marketing to launch its ABM success. and over 450,000 email banner impressions.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Where your product or service fits into the market. Marketing strategy. Positioning. Target audience.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95