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Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2

Search Engine Land

billion from its ad services in the second quarter of 2023. Amazon reported that marketers benefited from increased click-through rates and ROAS, along with a fall in cost per impression. Amazon generated $10.68 Why we care. Get the daily newsletter search marketers rely on. Earnings report.

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How True Classic uses post-purchase experiences to increase revenue

Martech

Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

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How to Increase Your Click-Through Rate by 1300%

Hubspot

The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1300% improvement in click-through rate (CTR). The Pairing.

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Curb introduces one-stop advertising solution 

Martech

“This innovative technology now enables brands to engage with their audiences through a two-way sync, offering robust addressable targeting capabilities on both Curb Taxi TV and mobile platforms.” Taxi apps and rideshare services are mobile-driven and offer sustained attention to ads when riders are in the vehicle. Why we care.

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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Industries with the highest conversion rates: Animals and Pets : 13.41% Physicians and Surgeons: 13.12% Automotive Repair, Service, and Parts: 12.61%. Why we care.

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HubSpot’s January 2023 releases: The manager’s guide

Martech

Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet. Example reports could include: What day of the week has the best open rate.

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How to uncover hidden gems in your paid search accounts

Search Engine Land

Metrics matter Analyze key metrics like click-through rate (CTR), cost-per-click (CPC), conversion rate (CVR), conversion volume and cost-per-conversion across the different objectives and campaign types in your account and note any discrepancy or misalignment.

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