article thumbnail

How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Studies show that content shared by employees receives 8x more engagement than content shared through official channels. Why is this important?

Promote 52
article thumbnail

How to implement a full-funnel PPC marketing strategy

Search Engine Land

This could be many different things, like information about the product or service or sales information that could entice the customer to finally purchase. Keyword research Identify keywords related to your products or services that indicate interest by the user. Buy Now” or “Request a Quote” CTAs are great here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How You Can Get Started With Email Marketing Today

Salesforce

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction.

article thumbnail

LinkedIn advertising: A comprehensive guide

Search Engine Land

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. They are perfect for highlighting various solutions, services or case studies relevant to B2B audiences.

article thumbnail

8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Perhaps companies are hesitant to diversify because it just sounds too good to be true; however, the following means of building your sales funnel are tried and tested, with real potential to jive with just about any product or service online. When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

Niche 246
article thumbnail

The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. Get the daily newsletter search marketers rely on.

CTR 110
article thumbnail

How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Uncovering potential breakout product or service categories with social listening tools or Google Business insights. November and December seemingly blur into one continuous period of shopping and promotions. Plan your content calendar meticulously to align with holiday events and promotions, focusing on originality and relevance.