Acquire New Users by Adding Growth Hacking to your Marketing Strategy
ConversionXL
FEBRUARY 3, 2022
Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral.
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