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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Experiment with strategies and growth hacking techniques until one generates momentum. via Observer ].

Growth 113
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Cost-per-click (CPC) : Average amount that you pay to get one user to click through to your website. This is, in the field, known by the obscure term “clickbait.”

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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. How to Calculate Your Own Click-Through Rate. When and Why the Skyscraper Technique Can Fail. Mobile UX: 75 Best Practices For A Masterful Mobile Web.

UX 101
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The Ultimate Guide to Marketing Trends in 2018

Hubspot

On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. Stories are soaring in popularity, and the user behavior on Stories leans toward playful, low-fi, quick content with heavy use of features within the UX (gifs, boomerangs, polls, etc).

Follow-up 101