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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. We have found such a technique, proved it in a controlled study, and executed it successfully across multiple websites. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks.

CTR 143
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A Complete Guide to YouTube Analytics

ConversionXL

But you can also accumulate significant exposure and revenue through an organic YouTube strategy. Best practice is to start with organic, understand what techniques work for your content, then boost with paid. . Reach metrics include the following reports: Impressions Impressions click-through rate (CTR) Traffic sources.

CTR 134
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Key metrics: Average View Duration, Click Through Rate, & Views 3. Click-through rate (CTR). A lot of marketers want to drive users off YouTube through a hard CTA.

CTR 129
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How to integrate user-generated content into your SEO strategy

Search Engine Land

This can be huge within niche publications that discuss the activities of influencers and content creators within your industry. If a user creates UGC for your brand, they likely have an affinity for you, and these techniques would likely be well-received. Recommend outfit ideas for specific holidays on Instagram.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email click-through rates? What is your average landing page conversion rate? We also have longer monthly meetings during which each individual team reports on their month over month progress and more niche metrics like email unsubscribe rate, social media reach, or blog subscriber growth.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Growth 113
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Revamp Your Reach: SEO Keyword Strategies for Success

Lead Fuze

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. What is the best keyword research technique in SEO?