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Bing adds AI-generation captions to some search result snippets

Search Engine Land

Generative captions may not mirror the exact wording on the webpage, but Bing employs a myriad of signals and techniques to guarantee the quality and precision of the generated text,” Bing added. . “Generative Captions are tailored to each unique search query and may generate different snippets for different queries.

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LinkedIn ads survey reveals humans, cities, and numbers increase performance

Search Engine Land

Notably, a 13% increase in click-through rate is observed with videos lasting between 15 and 30 seconds. A notable 17% increase in click-through rate has been observed when incorporating the brand logo within the initial two seconds of content. Dig deeper. You can download the report from Vidmob here.

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Considering Switching To Modern Marketing? Here’s What You Need To Know

Heinz Marketing

Modern marketing is a strategy that uses a variety of digital and traditional techniques to promote products, services, and brands to a target audience. Modern marketers use a variety of techniques to engage with customers, including social media, email marketing , influencer marketing, and content marketing.

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Increasing SERP visibility with structured data and schema testing

Search Engine Land

A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. Technical SEO is an effective way to increase this type of visibility, using structured data and schema markup.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

To maximize visibility and engagement during this high-stakes season, also consider these techniques: Semantic SEO Go beyond exact-match keywords and employ semantic SEO. Schema markup Implement schema markup on your seasonal product pages and blog posts to maximize your chance of appearing in rich snippets and boosting click-through rates.

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3 big reasons businesses can be thankful for SEO

Search Engine Land

Consider the average click-through rate for Google Ads across all industries is about 3%. Our analysis of research on click rates in organic search shows the average click-through rate for Position 1 is anywhere from 29% to 43%. Plus, you own the results you achieve.

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How to uncover the root cause of PPC performance changes

Search Engine Land

Use fishbone diagrams or the “Five Whys” technique to identify the root cause. Getting to the core issue of your PPC account The third step in our root cause analysis process mentioned the " Five Whys Technique ," a tool used to identify the underlying cause of a problem. High bounce rates. Low conversion rates.