Remove Click Through Rate Remove Objectives and Key Results Remove User Experience Remove X-functional
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result?

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You either get an immediate answer or click through to a site, with no need to return to the SERP.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. Table sorted by Average Revenue Per User (ARPU). Image Source.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Aligning customers & business objectives. Assign content & channels for each experience. Experiences happen in loops. Map all key profiles & data. 60-80% open rates and click through rates. You have 2 types of users: occasional users and frequent users.