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Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. events and tradeshows, and webinars are all important to track independently. Why do I say that?
Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. I usually recommend my clients consult with a local recruiter if they’re unsure of the expectations of the job market. This is a touchy subject because a booked client does not guarantee cash collection.
Obviously, we’re there to help bring new thoughts and concepts to our clients. Over the last couple of years in this role, I have benefited greatly from being able to use a lot of the different frameworks that SiriusDecisions, formerly, now under Forrester, can bring to our clients to help with that alignment.
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