SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients.

Clients 27

Clients Tradeshows Growth Follow-up 27

Engage Selling

FEBRUARY 10, 2018

You’re having a hectic week of client meetings or at a tradeshow and things begin to slide in the self-care department. You know how it goes. Eat a greasy meal here, pull a late night there, and then load up … Read More »

Tradeshows 54

Tradeshows Clients Meeting Objection handling 54

Heinz Marketing

APRIL 8, 2020

The term campaign has different definitions and meanings depending on which tool or platform you are talking about, so I always think it’s important to provide the definition when educating a client on Salesforce campaigns. Campaign types. Salesforce campaigns also help to organize your marketing and sales programs by using campaign types.

Campaign 131

Campaign Tradeshows Contact Education 131

Sales Hacker

DECEMBER 20, 2018

Sales productivity is all about maximizing time spent on the most critical sales rep activities (prospecting, client meetings, networking) and minimizing the resources needed to accomplish them (i.e. Two weeks go by, and tradeshow prospects have still not been followed up with. What is Sales Productivity? time, money, effort).

Product 98

Product Tradeshows CRM Appointment 98

Heinz Marketing

MAY 18, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. Another way to collect data are list imports which most likely come from events or tradeshows.

Tradeshows 56

Tradeshows Consult B2B Contact 56

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Because of COVID, some of our clients’ projects were stopped or paused, so we needed to optimize our resources and continue to grow the pipeline.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Sell Or Die

AUGUST 21, 2018

Though his client list includes multiple Fortune 500 companies, his real passion is helping small business owners end the overwhelm, eliminate the stress and guesswork, and get on a clear path to Rapid Growth. 04:14 - The introverts guide to navigating a tradeshow floor. It's the only choice for the true Sell or Diehard!

Tradeshows 40

Tradeshows Consult Growth Up-sell 40

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. For example, let’s assume you’d like a CEO in your network to introduce you to a potential client. If you’re thinking about expanding your sales network, these three lead sources are a great place to start. Image Source.

Networking 70

Networking GTM Referrals Tradeshows 70

SalesLoft

SEPTEMBER 3, 2015

With a conference of this magnitude, you’re about to be in the same arena as all of your most ideal clients — IN PERSON. But on the event floor at tradeshows and conferences, it’s nearly impossible for prospects to say no to a qualified appointment when they’re talking to a rep face-to-face.

Tradeshows 52

Tradeshows Appointment Meeting Consult 52

Pointclear

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53

Gaming Tradeshows SQL Clients 53

Heinz Marketing

JULY 31, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. What is the virtual event experience?

Tradeshows 96

Tradeshows User Experience B2B Promote 96

SBI

AUGUST 13, 2019

Clients use our solutions to better prepare their reps with the skills, knowledge, and resources they need to make the most of every selling situation. Lower training costs – ‘always-on’ learning has helped clients with larger sales organizations see annual savings reach well into six-figures.

Tradeshows 38

Tradeshows Quota Technology Technology 38

Salesmate

APRIL 15, 2021

Name of your clients] are some of our clients who are using the very same [ product/service]. The ultimate goal to attend any networking event, conferences or tradeshow is to make new connections and pitch your product/service. Would you like to have a brief overview of [ name the product/service]? Thank you for your time.

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Heinz Marketing

JUNE 7, 2021

Obviously, we’re there to help bring new thoughts and concepts to our clients. Over the last couple of years in this role, I have benefited greatly from being able to use a lot of the different frameworks that SiriusDecisions, formerly, now under Forrester, can bring to our clients to help with that alignment.

Pipeline 123

Pipeline B2B Sales Cross-sell 123

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. events and tradeshows, and webinars are all important to track independently. Why do I say that? Google Analytics.

B2B 131

B2B Process Campaign Contact 131

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? million one-on-one touches with our clients’ targets—and counting. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Is it the person who signed up for your webinar this week?

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

Sales Hacker

NOVEMBER 5, 2018

That means that some of our clients, are outsourcing to us. How the SDR social profiles will look like, the number of leads they will burn through per week, the process for deciding what’s the minimum acceptable title they will book for a meeting with, their ability to follow up with tradeshow scans or other leads, and so on.

Lead generation 76

Lead generation Profit margin Objectives and Key Results Tradeshows 76

SBI

MARCH 13, 2020

Prospective clients expect to be approached quickly after a booth encounter and will discount any positive exchange that occurred during the show because of this lackadaisical approach. Lead Follow-up gives existing Zuant clients the power to efficiently follow up on their leads post-show thereby driving sales and tracking marketing ROI.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Hubspot

JUNE 8, 2020

Pushing a prospect further down the buyer's funnel before they are ready, results in a sale where the client doesn't feel like they are in control. Whether you are walking a tradeshow floor or engaging with someone online, getting prospects to "like you" is the best way to create a positive sales experience.

Sales Experience 64

Sales Experience B2B Prospecting Tradeshows 64

Hubspot

MARCH 30, 2015

Many people overlook the value of developing relationships with clients, partners, and customers at in-person events. Is spending $5K-$10K on a three-day tradeshow worth the handful of business cards you collected? 1) Will the conference help you develop better relationships? 2) Will the conference help you generate quality leads?

Tradeshows 72

Tradeshows Meeting Lead generation Start-ups 72

Hubspot

JULY 13, 2011

Susan Friedmann, AKA The Tradeshow Coach , also believes social media can be an invaluable weapon in a marketer’s trade show arsenal, but she emphasizes that while the means and media to reach trade show attendees is evolving, the fundamentals of producing a successful trade show event remain largely unchanged.

Tradeshows 63

Tradeshows Manufacturing Prospecting Campaign 63

Hubspot

AUGUST 22, 2022

Salespeople say the best time to upsell is after successfully meeting your client’s goals, followed by when you find an issue with their strategy your product/service can solve, and while setting goals with the client. Cross-selling. Where the Highest Quality Leads Come From. Where are salespeople getting the highest quality leads?

Cross-sell 62

Cross-sell B2C CRM Quota 62

Heinz Marketing

MARCH 24, 2021

This helps when emailing externally, with clients or prospects. Next, I recommend promoting your event by adding a banner to your email signature. Terminus makes it easy to update this for multiple team members at the same time. It’s a more passive approach to promoting, but can be the difference of making or breaking that end goal.

Promote 84

Promote Follow-up Campaign Start-ups 84

Hubspot

FEBRUARY 23, 2016

As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%

Tradeshows 51

Tradeshows Launch Promote Technology 51

Hubspot

MAY 13, 2013

Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." Solution: Please explain what tools and expertise you offer to build a world-class inbound program, as well as how you have helped clients similar to ours solve for the email database expiration challenge.

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Heinz Marketing

OCTOBER 28, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. Part of the allure of a tradeshow or conference was walking through the exhibitor hall to discover new brands organically. The State of B2B Events. But in the absence of physical events, virtual events have risen to fill the void. The question is: Have they succeeded?

B2B 138

B2B Tradeshows Technology Technology 138

Salesmate

MARCH 23, 2021

Start-ups collect leads from many sources like websites, tradeshows, social media, email campaigns, cold calls, references for their revenue cycle. Say your team’s conducting a product demo or sending outreach mails, but they don’t have much information about the client. Here’s how a CRM helps you grow your start-up-.

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Do this today: Connect with prospects, clients, and companies in these spaces.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Salesmate

MARCH 2, 2021

Realtors or real estate agencies already have their plate full – they need to meet clients, be on the field, manage clients – all with different requirements. They are juggling between managing existing clients and exploring new areas for businesses. The deal outlines the responsibilities the client needs to be performed.

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

Heinz Marketing

JULY 29, 2020

It’s rare a client knows exactly what they want when they contact you. The way they speak about it will give you good language cues to help the client get on board , both in conversations and in the reporting and deliverables you provide. What does your funnel or client journey look like? How the client feels about deadlines.

Promote 19

Promote Niche Clients Follow-up 19

Sales Hacker

MAY 9, 2019

I usually recommend my clients consult with a local recruiter if they’re unsure of the expectations of the job market. This is a common situation with today’s sales organization as the cost of acquiring a client have shot up radically. This is a touchy subject because a booked client does not guarantee cash collection.

SQL 103

SQL Commission Customers Non-Profits 103

SBI

FEBRUARY 24, 2021

Sales departments who may be spending less money on travel, conferences, and tradeshows, should invest in technology solutions that will help them collaborate seamlessly across time zones and around the world. In her role as SVP of Americas, Enterprise Sales, Devon is responsible for managing many of MRP’s key client relationships.

Sell 38

Sell Customers Tradeshows Cross-sell 38

SalesLoft

AUGUST 6, 2013

4 – Tradeshow Lists. If you have interns, have them copy and paste tradeshow leads into a spreadsheet or your CRM to get you kicked off. If you have interns, have them copy and paste tradeshow leads into a spreadsheet or your CRM to get you kicked off. 5 – Competitor Client Lists.

Prospecting 52

Prospecting Tradeshows Cold Call Manufacturing 52

Martech

JANUARY 20, 2022

Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal? You’ll inherit a defined way of doing things and the support of the vendor’s client services team including onboarding and training. As with any marketing tech choice, the answer to the question, “To platform or stack?”

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. Tons of money and resources are spent on both sides.

Tradeshows 32

Tradeshows Technology Technology Quota 32

Pointclear

FEBRUARY 2, 2012

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70

Score More Sales

MARCH 13, 2013

Shaking someone’s hand, exchanging smiles and laughs with clients you may not have yet met, and standing in front of a buyer to look them in the eyes with assurances are things you cannot do by video chat, email, or a phone conversation. It is not as simple to do pre-work and follow-up for trade show booths as one might think.

Tradeshows 87

Tradeshows Strategize Follow-up Technology 87