article thumbnail

Using Salesforce Campaign Hierarchies

Heinz Marketing

They help connect your marketing and sales initiatives with the leads/contacts and opportunities that are generated as a result. You can even incorporate sub campaign types or sub channels if you want to use broader campaign types for example, Events: Tradeshow or Events: Conference. Campaign types. Campaign member statuses.

Campaign 131
article thumbnail

Requirements for Successful Marketing Attribution: Data

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. Another way to collect data are list imports which most likely come from events or tradeshows.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why startups should invest in CRM?

Salesmate

Start-ups collect leads from many sources like websites, tradeshows, social media, email campaigns, cold calls, references for their revenue cycle. Say your team’s conducting a product demo or sending outreach mails, but they don’t have much information about the client. Here’s how a CRM helps you grow your start-up-.

CRM 116
article thumbnail

Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients.

Clients 27
article thumbnail

The Ultimate Guide to Sales Productivity

Sales Hacker

Sales productivity is all about maximizing time spent on the most critical sales rep activities (prospecting, client meetings, networking) and minimizing the resources needed to accomplish them (i.e. Two weeks go by, and tradeshow prospects have still not been followed up with. What is Sales Productivity? time, money, effort).

Product 97
article thumbnail

Requirements for Successful Marketing Attribution: Data

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. Another way to collect data are list imports which most likely come from events or tradeshows.

article thumbnail

How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. For example, let’s assume you’d like a CEO in your network to introduce you to a potential client. Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. Image Source. Turn to LinkedIn.