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Requirements for Successful Marketing Attribution: Data

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. In my previous post, I walked through the different attribution models.

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Using Salesforce Campaign Hierarchies

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. The term campaign has different definitions and meanings depending on which tool or platform you are talking about, so I always think it’s important to provide the definition when educating a client on Salesforce campaigns. Campaign types.

Campaign 131
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Requirements for Successful Marketing Attribution: Data

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. In my previous post, I walked through the different attribution models.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. Instead of providing B2B marketing consulting to a broad B2B market we decided to focus just on 2 segments: B2B tech and service-based companies with long and complex sales cycles. Recently we decided to narrow down our focus at Fullfunnel.io.

B2B 150
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The Introverts Edge With Matthew Pollard

Sell Or Die

He is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. 04:14 - The introverts guide to navigating a tradeshow floor. It's the only choice for the true Sell or Diehard!

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Set Legit Demos on the Floor at Dreamforce

SalesLoft

With a conference of this magnitude, you’re about to be in the same arena as all of your most ideal clients — IN PERSON. But on the event floor at tradeshows and conferences, it’s nearly impossible for prospects to say no to a qualified appointment when they’re talking to a rep face-to-face.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. One of the companies I consult with spent a lot of money sponsoring conferences. Why do I say that?

B2B 131