Martech

OCTOBER 11, 2023

Twitter (now X) has lost much of its business audience and interest from B2B companies. It might be safer than X, but it’s having a difficult time building a B2B audience. For example, during a social media research assignment for a client, we reviewed the LinkedIn post of a competitor. Threads is still a question mark.

B2B 126

B2B X-functional Pharmaceutical B2C 126

Search Engine Land

FEBRUARY 23, 2024

But mixed in with those are projects for decommissioning product X, launching product Y, and migrating sections from one website to another – a real Frankenstein dashboard. I have used this functionality in both Jira and Asana, saving me up to an hour every week. Are there time limitations not under your company’s control?

X-functional 118

X-functional Territory Launch Follow-up 118

Adaptive Business Services

APRIL 3, 2024

However if you are currently paying “X” dollars for a third-party application that would no longer be needed … these dollars could be a wash or you may even end up with a few extra nickels in your pockets. Many of my clients have been using a third-party newsletter application like MailChimp or several others. FlyMsg Update!

CRM 71

CRM X-functional Contact Consult 71

Search Engine Land

OCTOBER 28, 2022

A common example in SEO happens when working with a client (and other stakeholders) on a website redesign. do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Changes are the norm when working in an agency: new clients, bigger clients, various budgets, fast pace and more.

UX 129

UX X-functional Angle B2C 129

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

X-functional 105

X-functional Clients Growth Start-ups 105

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 123

Government X-functional Angle B2B 123

The 5% Institute

AUGUST 5, 2021

If you want to win clients – your value messaging needs to be on point. Put simply; value messaging is the way in which your potential clients see your product or service, after you’ve described how it’ll help them achieve their individual wants and needs. Further reading: Sales Probing Questions – 20 x To Use Daily.

X-functional 145

X-functional Presentation Clients Closing 145

Search Engine Land

APRIL 26, 2024

Use the filter functionality to isolate positive or negative changes. If you work from the agency side, you might have landed new clients who have suffered during an update and need help. It helps to not have the client freak out over something they read regarding the core update. If you’ve seen a large drop, check for messages.

X-functional 128

X-functional User Experience UX Follow-up 128

Search Engine Land

FEBRUARY 5, 2024

I will note, as others pointed out on X, that if your site isn’t accessible, it is less likely people will link to it or click on it in the future, so that can potentially affect your SEO rankings. Those search engines had scoring functions that gave extra weight to occurrences of the term in bold and counted an H1 more than an H2, etc.

X-functional 136

X-functional Engineering Technique Start-ups 136

Heinz Marketing

APRIL 25, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Across every client, every company, and every team, there is a constant struggle between complexity and simplicity. The function is straightforward: output = tools + teams x strategy. Business school taught me well, you could put that in a textbook.

X-functional 107

X-functional Strategize Growth Clients 107

The 5% Institute

AUGUST 7, 2023

The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation. Exceptional verbal and written communication skills empower account managers to articulate complex ideas, understand client needs, and foster seamless collaboration.

Account management 52

Account management Negotiate X-functional Cross-sell 52

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. Inside sales is generally associated with Sales Professionals who work from an office location, and speak with their potential clients by phone, email, a CRM platform, or something similar.

Outside Sales 145

Outside Sales X-functional Inside sales Sales 145

Search Engine Land

JUNE 6, 2023

JSON : It provides functions to work with JSON data, including parsing JSON strings into Python objects and serializing Python objects into JSON strings. It allows accessing various functionalities like file operations, environment variables, and process management. pip install --force-reinstall -Iv protobuf==3.20.00

X-functional 100

X-functional Objectives and Key Results Follow-up Start-ups 100

Search Engine Land

FEBRUARY 9, 2023

But for many on the agency and even client side, it’s a skill too few understand. The account manager needs to get buy-in from client services. Clients have access to all marketing channels. Strategy When I see a new client, I often ask them what the strategy behind the last SEO agency's work was. And so on.

X-functional 100

X-functional Clients Account management Niche 100

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

X-functional 95

X-functional Contract Growth Quota 95

Hubspot

APRIL 4, 2023

My clients typically come to me for help with [Problem or Challenge]. I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." Let's look at an example: "A few years ago I was working for a client in the [Specific Industry].

Consult 71

Consult Objectives and Key Results X-functional Construction 71

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. Where Does The People, Process, Product Methodology Come From?

Process 98

Process Product X-functional Objectives and Key Results 98

Search Engine Land

NOVEMBER 2, 2023

Whether you’re trying to grow revenue on a client’s website or managing your website, much of your success hinges on your ability to set goals and make them a reality. The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined. SUBSCRIBE See terms.

Objectives and Key Results 117

Objectives and Key Results Drivers/motivators X-functional Clients 117

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. There’s too much guesswork in sales.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. There’s too much guesswork in sales.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. You are our most valuable client.”. If your clients said yes to your proposal once and then somehow disappeared, make sure you follow up. What triggers me will likely trigger you, and so forth. Fake labels have no power.

Sell 98

Sell X-functional Sales Follow-up 98

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

X-functional 101

X-functional Non-Profits Promote Trust 101

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. Many salespeople follow an old school type method; they present early, hope something sticks, and pray that the potential client will sign the deal.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

The 5% Institute

JUNE 18, 2020

If you’re selling software, technology, or even interesting gadgets; chances are that you’ll be having detailed conversations with your potential clients. People; including your potential clients, don’t want to hear the technical details unless they specifically ask for it. The Technical Sale – How It Can Work Against You.

Technical Sales 98

Technical Sales Technique X-functional Consult 98

The 5% Institute

AUGUST 21, 2019

In this article, I’m going to share with you the 10 x important points you need to focus on to fix your business. How To Fix Your Business – 10 X Steps To Guide You. Do your prospects and potential client base have a want or need for your products or service? If your business is stalling, it’s dying. Automate with software.

X-functional 98

X-functional Objectives and Key Results Up-sell Clients 98

SalesPop

MARCH 12, 2021

When you are constantly losing clients, that means you constantly have to win more. No other CRM offers this kind of functionality today. Therefore this mouse-over functionality can be customized based on the requirements of what needs to be seen. Within the SaaS business, the term “churn rate” has become all-too-familiar.

Account management 98

Account management X-functional Pipeline CRM 98

KO Advantage Group

JANUARY 11, 2020

Most of the time we will be reaching out and starting a relationship with someone that will eventually become our clients. Part of finding the right person is to be crystal clear on who would be your ideal client. Inside Facebook you could start by using the search tool to search for "friends of friends in X city".

X-functional 77

X-functional Government Clients Prospecting 77

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. Use these sales introduction email templates to begin professional communication with a potential client or prospect. Your company name}} recently worked with {{Client 1, 2, 3, etc}} and helped them with {{Benefit}}.

Closing 98

Closing X-functional Sales Follow-up 98

Hubspot

APRIL 2, 2018

We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". For example, if a prospect is worried that feature X doesn’t have adequate functionality, you might bring in an engineer to speak about feature X. We’ve all been there.

Prospecting 94

Prospecting X-functional Contract Cross-sell 94

Search Engine Land

APRIL 12, 2023

Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. Something that your potential clients will find approachable. You tell me.

Real Estate 120

Real Estate Clients Networking Follow-up 120

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. The fact that your client, leadership, or colleagues believe something about competitors doesn’t mean it’s true. Run a functional investigation. Set your goals.

UX 126

UX X-functional A/B testing User Experience 126

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

With the help of intuitive survey software , you can learn what clients think of your new product, predict what they’ll buy in the future based on what they’ve bought in the past, and measure your influence on an individual’s actions after they encounter your brand. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

Hubspot

NOVEMBER 20, 2017

Think of each point as a small gift to yourself this year: [Insert prospect problem + how you can solve it] ( i.e., Data entry is eating away at your time, but Company X can reduce entry time by X%. ). Revisit old clients and tell them about your newest suite of features, a recently released product, or fresh training opportunities.

X-functional 88

X-functional Commission Clients Prospecting 88

Sales Hacker

AUGUST 3, 2020

Your final math is 2 x $110K + $50K for fractional manager + $40K in tools = $310K. That means that at an acquisition cost of $67K per client, you need to acquire eight clients. If we take less ambitious goals and use $100K cost per client, you would need five to six clients, or about $270K in revenue to justify the cost.

Pipeline 94

Pipeline X-functional Commission Clients 94

CloserIQ

APRIL 29, 2019

LinkedIn’s search function is a great method for lead generation. Say, “I can write a guest blog on X topic which will help your audience with Y.” To get a referral from happy customers, first check and make sure that the client really is satisfied with their service. Then, set up a quick conversation with the client.

Lead generation 86

Lead generation Referrals X-functional Technique 86

Hubspot

AUGUST 24, 2018

This plan includes basic bookkeeping functionality and profit & loss and balance sheet reporting. GnuCash can be downloaded for Linux, Microsoft Windows, and Mac OS X. It has invoicing features but limits you to one client and five invoices. Best for: Small businesses looking to upgrade from spreadsheets. CloudBooks.

Finance 79

Finance X-functional Start-ups Clients 79