article thumbnail

Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. A GDN/X partnership X (at least pre-Elon) had built a strong tech influencer audience but wasn’t effective in helping advertisers reach the right people. As I write, it’s still buggy with poor UX.

B2B 109
article thumbnail

13 essential SEO skills you need to succeed

Search Engine Land

A common example in SEO happens when working with a client (and other stakeholders) on a website redesign. do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Changes are the norm when working in an agency: new clients, bigger clients, various budgets, fast pace and more.

UX 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. This is a method we utilize at some of our enterprise clients. Conclusion.

UX 115
article thumbnail

6 things you should do after a Google core update rollout completes

Search Engine Land

Use the filter functionality to isolate positive or negative changes. If you work from the agency side, you might have landed new clients who have suffered during an update and need help. It helps to not have the client freak out over something they read regarding the core update. If you’ve seen a large drop, check for messages.

article thumbnail

How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” By Karl Gilis.

UX 126
article thumbnail

Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

You might also consider combining qualitative user testing data with quantitative survey data to create a UX baseline. A UX baseline serves two purposes: Better understand the effect of your design changes. Better understand how your site’s UX compares with your competitors. The more interaction between UX and QA, the better.

UX 63
article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

To my surprise, I closed my first client in under two weeks. My service startup quickly grew and became a platform to identify new problems we could solve for clients. When clients ask, “Do you do X?,” Conduct client development interviews. During our first discovery call, our client upsold themselves.

UX 120