Remove Closing Remove Customers Remove Original Equipment Manufacturer Remove Retail
article thumbnail

When Selling Cars, Know Your Customers or Lose Them

Salesforce

Here’s a cautionary tale for automakers and car dealers: Vanessa, a loyal customer of an iconic car brand, expressed interest in a new model online. She began corresponding with a salesperson, but they didn’t seem to know her as a customer and were too busy to give the information she needed.