Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester
Heinz Marketing
JUNE 7, 2021
I think what most people may, some people may not realize, especially maybe people newer to B2B marketing, B2B sales and marketing, when we think about things like the demand waterfall, even things as simple as the MQL and SQL, those did not exist before SiriusDecisions kind of put a name on them. It’s a common noun in B2B.
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