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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

I think what most people may, some people may not realize, especially maybe people newer to B2B marketing, B2B sales and marketing, when we think about things like the demand waterfall, even things as simple as the MQL and SQL, those did not exist before SiriusDecisions kind of put a name on them. It’s a common noun in B2B.

Pipeline 123
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

A recoverable draw makes more sense if your sales rep is taking over an established territory where brand name helps close 80% of the business. 40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission. We look to spend $1,250 for 5 SQLs since this is what the business model is.

SQL 102