Beware Complexity Bias: Stop Overcomplicating Your Sales Process
Sales Hacker
JANUARY 23, 2023
“Eat That Frog” & complexity bias — e.g., how your selling day gets lost on unproductive activity Have you ever avoided making a cold call in favor of writing emails, answering DMs, or creating proposals? A RAIN Group study from 2019 found that nearly 7 out of 10 prospects accepted at least one cold call yearly.
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