Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. A net new account scheduled for a meeting via a cold call, is purely an SDR sourced lead. It’s tough. The opposite is also true. The problem arises in the middle. Multi-touch attribution.
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