article thumbnail

How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

This is common practice at companies working strategic deals with large teams. 40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission. This also means that for every deal won at an ACV of ~$30,000 with a 1 in 5 win ratio you thus will have to pay for 5 SQLs = $1,250. .

SQL 102
article thumbnail

Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. However, SDRs in the enterprise are more strategic and work 30 to 80 accounts at a time, so a last-touch attribution comes across as biased toward marketing, and SDR commissions get muddy.

B2C 91