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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Highly leveraged sales compensation plans are mostly seen in transactional sales, where the volume is extremely high at low prices. This is common practice at companies working strategic deals with large teams. 40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission.

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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. However, SDRs in the enterprise are more strategic and work 30 to 80 accounts at a time, so a last-touch attribution comes across as biased toward marketing, and SDR commissions get muddy.

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