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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications. Be prepared for negotiation.

Niche 130
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How to Design a Sales Comp Plan to Get You to $100M (Video + Transcript)

SaaStr

This will include diving into the pros and cons of the various comp design models, including MBOs, detailed incentive structures and flat commission rate payouts, as well as the nuance between using comp design as a motivational factor but not as a substitute for good management. Either work or not work. Sanj Sanampudi: Great. So Michaela?