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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications. Be prepared for negotiation.

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How to Design a Sales Comp Plan to Get You to $100M (Video + Transcript)

SaaStr

I’ll start because I’m living this right now, and where we’re contract value. Michaela Lehr: So mine says to learn ballpark contract value and figure out the pricing that the market can bear. Either work or not work. Sanj Sanampudi: Great. You’re doing something that is brand new. So Michaela?