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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates.

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Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. If your product is an info-product, you can dive into reviews of books and ebooks in that niche. A way to increase engagement over display ads.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Blogging also establishes niche authority and places prospects within your sphere of influence. Original research: Commissioned for industry consumption. all relating to inbound across its niche segments in marketing, sales and service. Click-through rate (CTR). Authoritative posts: Topics you’re an expert in.