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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion.

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A Q&A with Aaron Ross (Video + Transcript)

SaaStr

He discusses four areas you can make more revenue in your business, how to build out your sales team, how to nail your niche, utilizing sales specialization and more. Or you could promote that SDR. All right, the second area is in nailing a niche. Sorry, niche. In Canada, it’s niche. Here it’s a niche.

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