Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
Your rule says 45 days, so lead attribution is listed as organic search. This means the SDR no longer has credit for this lead, which moves to the pipeline very quickly. Commissions for the SDR won’t happen here. You might argue 45 days is too short; let’s make it 180. But that’s not really the solution.
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