Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Professionals trust search engine results and comparison websites less. In a way that is audience vs. sales-centric? Lead generation was at an all-time high. Dark social.

B2B 119

B2B Technology Technology Pipeline 119

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). HubSpot, Marketo, Pardot) Predictive analytics (e.g.,

E-commerce 105

E-commerce Growth Cross-sell Objectives and Key Results 105

ConversionXL

NOVEMBER 19, 2019

We’ve doubled down on posts like these: Skype alternatives; Discord vs Slack; Slack competitors; Microsoft Teams vs Slack. We ended up getting featured on sites like Hubspot , Entrepreneur , Marketo , and many others. Publishing product comparisons has worked well to attract users already looking for an app.

Non-Profits 108

Non-Profits Pitch Launch Price 108

Lead Fuze

JULY 24, 2023

After all, Marketo suggests, personalized marketing increases conversion rates by 10% or more. video vs written articles). ‘Compare features’: Middle-stage leads considering their options could benefit from comparison guides/ case studies so this would work well here. HubSpot shares some tips here.

Sales 52

Sales Profit margin Follow-up Contact 52

ConversionXL

NOVEMBER 19, 2019

We’ve doubled down on posts like these: Skype alternatives; Discord vs Slack; Slack competitors; Microsoft Teams vs Slack. We ended up getting featured on sites like Hubspot , Entrepreneur , Marketo , and many others. Publishing product comparisons has worked well to attract users already looking for an app.

Non-Profits 48

Non-Profits Pitch Launch Price 48

ConversionXL

AUGUST 1, 2017

With SaaS and the lack of contracts (for the most part), this contemplation and comparison doesn’t stop; we can choose to end our relationship with Marketo and choose HubSpot at any point in time. Coming out of the gates, HubSpot made it clear that disruptive advertising was the enemy.

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

With SaaS and the lack of contracts (for the most part), this contemplation and comparison doesn’t stop; we can choose to end our relationship with Marketo and choose HubSpot at any point in time. Coming out of the gates, HubSpot made it clear that disruptive advertising was the enemy.

Customers 91

Customers A/B testing User Experience B2C 91