Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. A: Not very strategically. She’s also a MarTech contributor.

X-functional 94

X-functional Technology Technology Construction 94

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth.

B2B 89

B2B GTM Objectives and Key Results X-functional 89

Heinz Marketing

MARCH 11, 2019

We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. If you’re joining us live on the Funnel Media Radio Network, thanks so much for doing so. This is an episode every marketing leader should listen to more than once.

Pipeline 63

Pipeline B2B Sales X-functional 63

Sales Hacker

DECEMBER 1, 2020

He talks about the journey of a marketer leading the entire revenue function on the path to CEO. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place. Jake Sorofman : Structured strategic thinking and storytelling.

Growth 64

Growth Contract Pipeline B2B 64

SaaStr

JANUARY 10, 2020

It’s that you should constructively build a team that’s going to be like assembling the Avengers where any one of them by themselves has amazing superpowers, but it’s the entire squad together that is going to save the world. Bob Moore: At that 50 plus era, there’s a function for this.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

MARCH 1, 2019

Tom Tunguz is General Partner @ Redpoint Ventures, the venture fund with a portfolio including the likes of Stripe, Netflix, Zuora, Hashicorp and Juniper Networks just to name a few. How does Tom think about constructing comp plans the right way today? Welcome to Episode 213! How do you approach this and what do you advise founders?

Contract 46

Contract Price Commission Conversion 46

SaaStr

JANUARY 3, 2020

295: Tom Tunguz is General Partner @ Redpoint Ventures, the venture fund with a portfolio including the likes of Stripe, Netflix, Zuora, Hashicorp and Juniper Networks just to name a few. How does Tom think about constructing comp plans the right way today? How does the impact of a salesperson change the conversion rate?

Contract 10

Contract Price Commission Conversion 10