Consult Customers Mechanical Engineering Presentation 
Martech
MARCH 3, 2023
When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the correct procedures for merging records.
Heinz Marketing
JULY 30, 2018
Known for his mantra “marketing is about winning the battle for the mind,” Pattabhiram brings to Coupa proven strategies and tactics on how to build a brand that connects with customers emotionally. Every episode of Sales Pipeline Radio is available past, present, and future at salespipelineradio.com. Thank you for subscribing.
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