Martech

MARCH 3, 2023

When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the correct procedures for merging records.

Mechanical Engineering 93

Mechanical Engineering Engineering Start-ups Customers 93

SaaStr

APRIL 18, 2019

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. But after a stint as a consultant I came out to Stanford back in the late ’90s in the dot-com era. You have to have Lars as your customer. And ultimately we did.

Up-sell 64

Up-sell Hospitality Start-ups Pitch 64

Heinz Marketing

JULY 30, 2018

Known for his mantra “marketing is about winning the battle for the mind,” Pattabhiram brings to Coupa proven strategies and tactics on how to build a brand that connects with customers emotionally. What’s the right time to cross sale, to do cross sale marketing to customers at the right stage of the journey?

Pipeline 41

Pipeline Mechanical Engineering Cross-sell B2C 41