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2 Channels for Targeting Tech Personas, Part 2/2

Heinz Marketing

By Win Salyards , Marketing Consultant at Heinz Marketing. If you take the time to get to know Reddit as a platform, it can be a solid channel to test out when targeting technical personas and can have a broader range of topics covered compared to Stack Overflow, such as mechanical engineering or architecture. .

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Why and how you should rethink profile merging

Martech

I work as a consultant for many different companies. The use case is: “Send relevant job listings to all mechanical engineers who opt into our job postings email.” Once we get to the activity level, we can find profiles that frequent content relevant to mechanical engineers. In this case, job title.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. But after a stint as a consultant I came out to Stanford back in the late ’90s in the dot-com era. This was in 1997, and I spent two years.

Up-sell 68
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Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

Heinz Marketing

You studied mechanical engineering in college. Just kind of curious as to hear how did you make the move from mechanical engineering into B2B marketing? That was kind of imbibed into my DNA and as I went through my journey of management consulting, I finally then landed into software marketing and I felt that this is it.